Live webinar45 minutes, including Q&A

How Orbia supercharged commercial execution in 2026

Using a potential-based approach to optimize pipeline, refine commercial processes and grow revenue.

DATE

Wed 28 October

TIME

3pm GMT / 4pm CET/ 11am EDT

WHERE

Online

Friedrich Kley, CCO, STRATOS
Max Lingenthal, Managing Director, Orbia

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Can’t make it live? Register anyway and we’ll send you the recording. See our Legal & Privacy notice.

What you'll walk away with

Most B2B firms plan from last quarter's numbers and rep instinct. Here's what it looks like to plan from real market potential instead.

01

A better way to size territories and targets

How to set them on addressable potential rather than historical CRM data, and what changes when you do.

02

Where hidden revenue sits in your market

The signals Orbia used to find opportunities its old models missed, and how quickly they showed up.

03

How to steer the sales team to the biggest wins

What Orbia changed in how reps are deployed and managed, and the results it is seeing now.

Your speakers

Friedrich Kley

CCO, STRATOS

Advisor to leading building material companies having previously led growth at Henkel.

Max Lingenthal

Managing Director, Orbia

Led commercial transformation at Orbia, previously held senior positions at Hilti & Knauf.

Wed 28 October, 3pm GMT / 4pm CET/ 11am EDT

45 minutes. Recording sent to everyone who registers.

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